Skip to content
Lavina Jahorina

lavina-jahorina.com

Lavina Jahorina

lavina-jahorina.com

How to Build a Better Brand on Social Media

Toby Lambert, February 14, 2018
25601280How to Build a Better Brand on Social Media

2018 Social Marketing Budget Guide

Download

Our webinar The 30-Day Social Marketing Transformation Plan asked social marketers to rethink their strategies, start at the very beginning (solid goal-setting and wise success metrics-choosing), and take the transformation process step-by-step, instead of trying to do it all at once. We want to make building a better brand on social manageable and achievable for every social marketer.

We even debuted the revised version of our social metrics map.

Metrics MapHere are the key takeaways you can use to build a better social media program for your brand.

1. Goals Go First

Maybe you’re thinking “duh,” but it’s important to take the time to set strong-yet-reasonable goals for your social program, based on past performance and overall business goals. I’m not talking about a to-do list or a simple continuation of the amorphous goals you’ve set in the past—I’m talking about Big Hairy Audacious Goals, using the SMART framework:

  • Specific: Your goals should be as specific as possible. This will keep you and your team accountable—and more likely to succeed.
  • Measurable: Measurement or it didn’t happen. Like, literally.
  • Attainable: It’s good to set aggressive goals, but they shouldn’t be so aggressive that you have no hope of achieving them. That’s not a goal. That’s a pipe dream.
  • Relevant: Are your goals relevant to your business goals and needs right now?
  • Timely: Are your goals timebound? For instance, “We will increase Instagram engagement 30% by EOQ” versus “We will increase Instagram engagement 30%.”

Day 1

Being intentional and data-driven in this phase sets you up for success throughout the year.

2. What’s Getting in Your Way?

What are the major roadblocks in between you and your goals? By determining this at the very beginning of your transformation process, you’ll be able to prioritize correctly.

Prioritize

Once you’ve isolated these challenges, identify solutions. Check out the entire Social Marketing Transformation Guide here.

3. Who Are You Marketing To?

One of the hottest topics during the webinar was around creating social buyer personas, and using these personas to inform your strategy.

Personas

Even if your marketing department already has buyer personas, you should be modifying and enhancing these personas based on what you find out from your research on social, which you can easily do with a listening solution.

Layers of Social Listening

This information is invaluable in crafting effective content for your target audience.

Check out the full webinar recording here: 

Want the whole 30-day transformation plan? Download the guide below. 

The post How to Build a Better Brand on Social Media appeared first on Simply Measured.

Social Media

Post navigation

Previous post
Next post

Categories

Archives

Recent Posts

  • Half Moon Shelf

  • Jackets for Old Mens

  • How Do You Style a Leather Jacket Men’s?

  • Top 10 Best Salmon Fly Fishing Reels Channelmay Comparison

  • Top 10 Best Jzh Trivets Comparison

  • Button Jacket Men

  • Top 10 Best Kastking Speed Demon Baitcasting Fishing Reel Comparison

  • Men’s Waxed Canvas Jacket

  • Long Coat Male

  • Top 10 Best Wooden Trivets Walmart Comparison

  • Mens Down Jackets Patagonia

  • Colorblock Button Down

  • Blue Bomber Jacket Outfit Men

  • The North Face Mens Packable Down Jackets

  • Boots Infant Boy Clothes

  • Lavina Jahorina: Top Pack Supply Bogus Kraft Paper Roll, 50#, 48″ X 720′, Gray (Pack Of 1 Roll)

  • Size 4 Baby Girl Boots

  • Top 10 Best Trivets Runners Comparison

  • Lavina Jahorina: Top 10 Best Chainsaws Homelite Comparison

  • Columbia Fleece Black Jacket Men Size Large

  • Infant Kids Shoes

  • Top 10 Best Mitchell 498 Fishing Reel Comparison

  • Top 10 Best Mens Fur Lined Coat Comparison

  • Men Khaki Field Jackets

  • Top 10 Best Brass Trivets Comparison

  • Top 10 Best Trivet Long Comparison

  • Top 10 Best Fishing Line Spooler Walmart Comparison

  • Top 10 Best H2o Fishing Reels Comparison

  • Top 10 Best Logic Stereo Recording One Microphone Comparison

  • Nike Air Anorak Jackets Men’s

©2025 Lavina Jahorina | WordPress Theme by SuperbThemes