Skip to content
Lavina Jahorina

lavina-jahorina.com

Lavina Jahorina

lavina-jahorina.com

How to Build a Better Brand on Social Media

Toby Lambert, February 14, 2018
25601280How to Build a Better Brand on Social Media

2018 Social Marketing Budget Guide

Download

Our webinar The 30-Day Social Marketing Transformation Plan asked social marketers to rethink their strategies, start at the very beginning (solid goal-setting and wise success metrics-choosing), and take the transformation process step-by-step, instead of trying to do it all at once. We want to make building a better brand on social manageable and achievable for every social marketer.

We even debuted the revised version of our social metrics map.

Metrics MapHere are the key takeaways you can use to build a better social media program for your brand.

1. Goals Go First

Maybe you’re thinking “duh,” but it’s important to take the time to set strong-yet-reasonable goals for your social program, based on past performance and overall business goals. I’m not talking about a to-do list or a simple continuation of the amorphous goals you’ve set in the past—I’m talking about Big Hairy Audacious Goals, using the SMART framework:

  • Specific: Your goals should be as specific as possible. This will keep you and your team accountable—and more likely to succeed.
  • Measurable: Measurement or it didn’t happen. Like, literally.
  • Attainable: It’s good to set aggressive goals, but they shouldn’t be so aggressive that you have no hope of achieving them. That’s not a goal. That’s a pipe dream.
  • Relevant: Are your goals relevant to your business goals and needs right now?
  • Timely: Are your goals timebound? For instance, “We will increase Instagram engagement 30% by EOQ” versus “We will increase Instagram engagement 30%.”

Day 1

Being intentional and data-driven in this phase sets you up for success throughout the year.

2. What’s Getting in Your Way?

What are the major roadblocks in between you and your goals? By determining this at the very beginning of your transformation process, you’ll be able to prioritize correctly.

Prioritize

Once you’ve isolated these challenges, identify solutions. Check out the entire Social Marketing Transformation Guide here.

3. Who Are You Marketing To?

One of the hottest topics during the webinar was around creating social buyer personas, and using these personas to inform your strategy.

Personas

Even if your marketing department already has buyer personas, you should be modifying and enhancing these personas based on what you find out from your research on social, which you can easily do with a listening solution.

Layers of Social Listening

This information is invaluable in crafting effective content for your target audience.

Check out the full webinar recording here: 

Want the whole 30-day transformation plan? Download the guide below. 

The post How to Build a Better Brand on Social Media appeared first on Simply Measured.

Social Media

Post navigation

Previous post
Next post

Categories

Archives

Recent Posts

  • Vintage Yellow Tommy Hilfiger Windbreaker

  • Top 10 Best Old School Fly Fishing Reel Comparison

  • Cool Short Men’s

  • Wool Lined Jean Jackets Mens

  • Outhouse Heated Toilet Seat

  • Top 10 Best Trivets Hot Pad Comparison

  • What Size is 36 in Mens Short?

  • Best Place to Buy a Suit on a Budget

  • How Do You Style a Leather Jackets Mens?

  • Men’s Winter Coat

  • Guess Shirt Dress

  • Jean Jackets Hoodie for Mens

  • Comparación de Las 10 Mejores Dieta Barf Para Perros Recetas

  • Color Block Button Up

  • Men Suede Bomber Jacket

  • Top 10 Best Extra Large Cast Iron Trivet Comparison

  • Arctic Cat Hoodies

  • Pink Crew Necks

  • Men Quarter Zip Black Jacket

  • Stylestalker Visions Skater Dress

  • Bedroom Shelving Units

  • Top 10 Best What Is A Roasting Trivets? Comparison

  • Ayesha Curry Vs. Savannah James: 8 Sexiest Photos Of The Gorgeous NBA All-Star Wives

  • Top 10 Best Sprint Phone Number To Pay Your Bill Comparison

  • How Long Should Men Short Be 2017

  • Pullover Sweaters Mens Quarter Zip

  • Parka Jackets Xxs Mens

  • Top 10 Best Jekosen Replacement Carbon Fiber 6061 Aviation Aluminum Fishing Reels Handle Comparison

  • Men Leather Jackets Sale

  • Slim Down Jackets Men’s

©2025 Lavina Jahorina | WordPress Theme by SuperbThemes