Skip to content
Lavina Jahorina

lavina-jahorina.com

Lavina Jahorina

lavina-jahorina.com

Fernando, you’re getting a Dell: McLaren gets a new sponsor in F1

Toby Lambert, February 13, 2018

Enlarge (credit: Charles Coates/McLaren/Lee Hutchinson)

One of the most recognizable names in racing is pairing up with one of the most recognizable names in computing. The McLaren Formula 1 team and Dell Technologies are entering into a “multi-faceted, long-term partnership.” After several years without a major sponsor—years that mostly coincided with a precipitous fall in performance—fans of the team should see this as a positive step for the British team.

As well as seeing its name on the racing cars, Dell will provide the entire McLaren Technology Group with technology. “Dell Technologies, which consists of seven global brands—Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware—will bring its deep technology expertise to all McLaren Technology Group companies, including McLaren Racing and McLaren Applied Technologies, as well as benefiting McLaren’s esports programme, World’s Fastest Gamer,” McLaren said in a statement.

For its part, Dell is excited to get its name in front of F1 viewers in Europe and Asia. “Think of us using it in the same way as we have used the PGA Tour golf events so successfully over the past couple of years. Over 400 million people watch Formula 1 each year, most outside of the US, and it contains a high concentration of tech-savvy watchers—which is of particular interest to us,” the company said in a statement. And this isn’t Dell’s first foray into F1; back in 2013 Lee Hutchinson took a look at how the tech company was helping (now-defunct) Caterham F1 in the sport.

Read 3 remaining paragraphs | Comments

Technology

Post navigation

Previous post
Next post

Categories

Archives

Recent Posts

  • Top 10 Best What’s A Trivet For Roasting Comparison

  • Best Suit for Men

  • Top 10 Best 7.1 Fishing Reel Comparison

  • Military Jackets Men’s Camouflage

  • Lavina Jahorina: Top 10 Best Chainsaw Sharpener Automatic Comparison

  • Top 10 Best Sprint Pcs Bill Pay Comparison

  • Black Mock Turtleneck Sweaters Men’s

  • Top 10 Best Right Hand Comparison

  • Infant Girl Size 1 Shoes

  • Top 10 Best Bow Fishing Reel Cheap Comparison

  • Top 10 Best Rectangular Cork Trivet Comparison

  • Red Denim Short Men

  • 'Sublime' French Ice Dancers Win Silver at Olympics Just One Day After Wardrobe Malfunction

  • Flight Bomber Jacket Men

  • Lavina Jahorina: Top 10 Best Automatic Cleaning Cat Litter Boxes Comparison

  • Mens Hooded Jean Jacket

  • Men Sherpa Lined Denim Jacket

  • Top 10 Best 4 Piece Fishing Rod Comparison

  • Tan Jean Jackets Men’s

  • Patagonia Down Sweater Jacket Men’s

  • Here’s The Moment When Trump’s Russia Denials Were Blown Up By Mueller

  • Top 10 Best Use Of Unassigned Local Variable Comparison

  • Men Winter Coat Jackets

  • Men Designer Jean Jackets

  • Black Casual Jacket for Mens

  • Lavina Jahorina: Top Pack Supply Bogus Kraft Paper Roll, 50#, 36″ X 720′, Gray (Pack Of 1 Roll)

  • Top 10 Best Telescope Fishing Rods Comparison

  • How Much Does It Cost to Hire a Dinner Suit From Moss Brothers?

  • Julianne Hough and Brooks Laich Gush Over Newlywed Life: 'It's Just the Greatest Thing Ever'

  • Advantages of Hiring a General Contractor

©2025 Lavina Jahorina | WordPress Theme by SuperbThemes