To get more real followers on your Instagram you must implement a marketing strategy, create valuable content for your audience buy ig comments, make sure that your audience can find you and above all be patient.
Instagram can be a very important communication channel for Social Media Marketing, since it helps you consolidate your brand in the market and interact more with your potential clients.
Today, the estimated number of active users on Instagram is 1,336 million according to data from Statista.
For this reason, having more real followers on this social network means having more possibilities of improving the reputation of your brand and attracting new customers.
If you want to know how to grow your community on Instagram, pay close attention to these tips.
- Establish a marketing strategy for Instagram
An Instagram marketing strategy will help you define your specific objectives on the social network, whether it is increasing the visibility of your brand, boosting sales, increasing interaction or any other objective relevant to your business or personal profile .
Additionally, you can understand your audience and their interests, allowing you to create relevant content that attracts genuine followers.
On the other hand, with a solid strategy, you will be able to measure and evaluate the success of your Instagram efforts and, thanks to this, you will have the ability to adjust your approach as necessary.
- Don’t buy followers
This may seem insignificant, but in the rush of wanting to grow quickly on Instagram, many companies make the mistake of buying followers. However, it is a practice that we do not recommend for anything in the world.
Firstly, purchased followers are usually fake or inactive accounts created for the sole purpose of following others . These “followers” are not interested in your content and will not interact with your posts.
Additionally, this creates a misleading image of your profile, since you may have thousands of followers, but if you don’t get real likes, comments, or engagement, other users may suspect that you are using unethical practices .
Lastly, buying followers is an investment that offers no real return. Instead of spending money on fake followers, it is more beneficial to invest in marketing strategies focused on building an engaged audience that can purchase your products later.
- Define your target audience
Defining your target audience on Instagram is a fundamental part of effectively gaining followers, since understanding who you are targeting allows you to create content that resonates with your audience .
Also, when you share relevant content, you are more likely to get likes, comments, and shares.
As if that were not enough, if you choose to advertise on Instagram, knowing your audience allows you to create well-segmented ads that reach the right people , which increases the effectiveness of your campaigns.
- Optimize your profile and biography
This practice is a differentiating aspect that helps you gain more followers on Instagram, since a professional profile and biography reflects authority. Here are some things to keep in mind:
Attractive photo: use a clear and representative profile image that is easily recognizable, for example your business logo.
Username: It should be easy to remember and relate to your brand or content. Avoid long or confusing names.
Impactful bio: Describe who you are or what your brand does in a clear and engaging way. Include keywords related to your niche or industry.
Link to your website: Take advantage of the single link in your bio to direct users to your website or blog, where you can provide more information or capture emails.
Highlight your achievements: if you have recognition, mentions in the media or a significant number of followers, include them in your biography to build credibility.
Call to action (CTA): Encourage users to follow you or take a specific action in your timeline. It can be something simple like “Follow me for daily tips” or “Visit my website for more information.”
- Design a high-quality feed
An attractive and well-designed feed catches the attention of Instagram users . Additionally, it shows professionalism and dedication. This increases the likelihood that you will gain new followers.
Another reason to consider this aspect is that people will be more willing to interact with you and you will receive more likes, comments and shares .
Finally, keep in mind that Instagram’s algorithm favors high-quality, high-engagement content.