Instagram is the most trendy social media channel among the millennials across the globe female comments. It has no longer remained constrained to sharing pictures online but has become the favorite platform for millions of businesses big or small.
Nowadays, people are not just using Instagram as a platform for engaging with their audience or celebrating with friends but it has now become a talent sourcing platform for many.
People passionate about acting, dancing or singing have started using Instagram as a platform to showcase their talent and shape their own careers as an influencer.
Many people from the entertainment and marketing industry are now looking for a fresh face for their upcoming projects through Instagram.
In fact, Instagram has become the only source of income for many. To dive into this magical world of Instagram and know the secret behind these money-making formulas check out this article.
Following are a few tips for using Instagram for your businesses.
Use Instagram Stories
It is one of the most popular features of Instagram used by more than half of its monthly users on an everyday basis.
In fact, it is through stories, people show their interest in a brand and start following it.
It lasts for 24 hours and tells a story of the brand within seconds through pictures and videos.
Instagram stories are one of the biggest drivers of traffic to Instagram. More than 80% of active Instagram users scroll through only stories when it comes to Instagram.
So make the best out of this story’s feature of Instagram to catch the audience’s attention.
Be Creative
Creativity is the key that defines a brand, what it is. It highlights the authenticity which it possesses and lifts the brand awareness among its target audiences. Instagram stories play a very important role in developing a perception about a brand and its products among its users with the help of creatives, animations, pictures, and videos used to promote a brand.
Therefore, being creative, being different is important which sets you apart from the rest and grabs the attention of your audience.
Stories Highlights
This feature helps to record and pin your best, brand-defining content of Stories in your profile in the form of highlights.
These act as an attraction for your audience and helps them to know and understand your brand better.
Instagram Insights
This feature is available only for business accounts where the performance of each post and stories can be tracked. It highlights the demographics of audiences engaging with the post, their location, reach of each post, the number of likes, shares, and comments on posts, and how many people visited and interacted with your profile.
It is very helpful for businesses in developing content, based on their audience preference and applying the right strategy to have maximum reach.
Hashtags
This feature helps to make your stories and posts discoverable by a wider audience as they search for a similar hashtag. It also increases the chances to appear on the page of that hashtag. Hence hashtag plays a very important role in improving the performance of a brand in organic search. It is a good way to promote a brand if the right sets of hashtags relatable to the business are used regularly.
Location
This feature helps the audience to know the location of their favorite brand and helps them to easily reach out to them. It helps in expanding the potential reach of a brand beyond its followers and, ends up getting a lot more views than expected.
Story Poll
This is one of the most interactive features used on Instagram stories to engage the audience and know their views about the brand and its products. It provides insights to the businesses and helps them in making strategic decisions for future business activities. It also stays visible for a wider audience even after the poll has been closed.
Live Feature
This feature allows businesses to have direct interaction with their audience through video chat where both of them can interact with each other. It gives businesses a platform to clear doubts, engage audiences, and spread awareness that was not fulfilled through regular posts and stories.
So spend some time planning your content and understanding Instagram better to make the best engaging experience for your businesses.
To make this experience all the more happening and fun, Bharat keyboard has launched an AI-based Malayalam typing keyboard to add a twist to our regular typing experience.
Have you ever got an opportunity to interact in your regional language over Instagram or any other social media for that matter?