Ecommerce Marketing Strategies Your Business Should Be Using

With a greater number of businesses getting into eCommerce, the competition between these online storefronts is more intense than ever. If you are running an eCommerce business, what can you do to gain a real edge over your competitors?

Together with an experienced, professional Agency that specializes in E-commerce Digital Marketing in Melbourne, you can run the following tried and tested, and newly essential, strategies to get ahead of your competition. Remember, a focus on the customer experience and personalization is key. A complete social media strategy, for instance, might even include tools to buy Instagram followers from FollowSprout as an initial visibility boost.

🔍 Search Engine Optimization (SEO): The Foundation of Visibility

For eCommerce sites, the most important aspect is enabling your customers to find you easily. By optimizing your website with effective SEO techniques, you can still rank your site in the top spots on search engine results pages (SERPs), which automatically increases organic visibility.

Key Modern Focus Areas:

• Mobile-First Indexing: Ensure your website offers a flawless and fast experience on mobile devices, as this is now the primary factor for search ranking.
• Voice Search Optimization: Optimize content for longer, conversational keywords that people use when speaking into smart devices (e.g., "Where can I buy a durable, waterproof hiking backpack for women?").
• Technical SEO: Maintain excellent site speed, clear site architecture, and secure protocols to meet Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) standards.

⚡ Pay-Per-Click (PPC) and Paid Media: Instant, Targeted Traffic

PPC campaigns and other paid media are crucial for getting immediate, high-intent traffic to your eCommerce site, even as you build long-term SEO. Results are often almost immediate because you are targeting people who are actively searching and ready to buy your products.

Key Modern Focus Areas:

• Retail Media Networks: Go beyond Google and Meta to advertise directly on major retail marketplaces (e.g., Amazon, Walmart) where customers are already in a buying mindset.
• Hyper-Personalization: Use AI-driven tools to create highly segmented ad campaigns, showing the most relevant product to the right person at the optimal time, increasing your Return on Ad Spend (ROAS).
• Retargeting & Abandoned Cart Ads: Aggressively retarget users who have visited product pages or abandoned their carts with specific, compelling offers to recapture lost sales.

📱 Social Commerce & Media: Where Discovery Meets Purchase

Social Media remains a powerful tool to gain visibility for your business, but its role has evolved. It is now a full-service platform where customers not only discover your products and engage with your brand but can also complete a purchase without ever leaving the app.

Key Modern Focus Areas:

• Shoppable Content: Leverage in-app features like Instagram and TikTok Shopping to turn engaging posts and videos into direct sales channels.
• Influencer & UGC Marketing: Partner with micro- and nano-influencers for authentic reviews, and actively share User-Generated Content (UGC) like customer photos and videos to build trust (social proof).
• Live Stream Shopping: Utilize live video events to demonstrate products, offer flash deals, and interact with customers in real-time, driving impulse purchases.

✍️ Content Marketing: Building Authority and Trust

Quality, engaging, and informative content is essential for high rankings on search engine results and, more importantly, for building a loyal community. It gains your brand loyalty and a good online reputation.

Key Modern Focus Areas:

• Video Content: Prioritize short-form video (Reels, TikTok) and long-form video (YouTube demos, explainers) for product education and brand storytelling.
• Product Experience Content (PXC): Go beyond basic descriptions with interactive 3D models, Augmented Reality (AR) viewing (e.g., "See how this couch looks in your living room"), and comprehensive guides.
• E-A-T-Focused Educational Content: Create detailed, expert articles and guides that establish your brand as an authority in your niche, solving customer problems related to your products.

📧 Automated Customer Journeys: Email, SMS, & Chat

Email marketing remains a highly effective channel for 'keeping in touch' by updating customers on new products, offers, events, and discounts. Today, it’s combined with other channels in an automated, unified experience. It also helps build relationships and is a powerful tool to capture lost leads.

Key Modern Focus Areas:

• Omnichannel Integration: Use SMS, email, and even in-app push notifications to create a seamless communication experience across all touchpoints, ensuring consistent messaging.
• AI-Driven Personalization: Use customer data and AI to trigger the right message at the right time (e.g., a personalized "Happy Birthday" discount or an email about a restocked item they viewed).
• Chatbots and Live Chat: Implement AI-powered chatbots for 24/7 instant customer service, handling common questions, tracking orders, and guiding users to the right product or sales agent, significantly improving the user experience.