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Tag: Studies

#SproutChat Recap: The Importance of Case Studies

#SproutChat Recap: The Importance of Case Studies

Social Media
We all understand that customer stories are a hugely integral part of marketing collateral, but how exactly does one go about creating a case study? And how can one showcase these case studies to their audiences and prospects? In this week’s #SproutChat, Sprout All Star Elite, Erika Heald, joined us to share her insights on the value of case studies. This week’s participants chatted about the distinctions between case studies and use cases, best practices for conducting a case study and how to leverage them in your social strategy. Full Context Creates a Better Story We often conflate the terms use case and case study. Both are great for highlighting customer stories in your content strategy, but there are key differences. A use cases speaks to the benefit of a specific featur...