Thursday, February 22News That Matters

Tag: social

Social media cannot believe what Anthony Taylor did whilst sending off Fabian Delph vs Wigan

Social media cannot believe what Anthony Taylor did whilst sending off Fabian Delph vs Wigan

Sports
In the replay of the historic 2013 FA Cup final, Wigan Atheltic have again matched Manchester City blow for blow, with both sides currently all square. Towards the end of the half, however, like in 2013, City were reduced to 10-men, following Fabian Delph’s reckless challenge Max Power which referee Anthony Taylor deemed to be worthy of a red. Controversial decision Referee Taylor has put himself at the middle of huge controversy after changing his mind from showing Fabian Delph a yellow card to a red one instead. As the game moved into the second minute of added time in the first-half, Delph’s poorly-timed, two-footed lunge on Power caused huge uproar amounts the Wigan players. So much so, as when the referee went to show the 28-year-old just a yellow card, he instead changed 
61 Social Media Statistics to Bookmark for 2018

61 Social Media Statistics to Bookmark for 2018

Social Media
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. While these social media statistics might not be shocking, it does show how the landscape of the industry drastically changes in a just a few years. To help you out with your current social media marketing efforts, we’re goi...
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn&rsqu...
Photo of Jurgen Klopp and Liverpool target published on social media

Photo of Jurgen Klopp and Liverpool target published on social media

Sports
Jurgen Klopp takes photo with ex-Liverpool target Sardar Azmoun Rubin Kazan striker linked with Anfield move in January 2017 Uncertainty surrounding how recent the photo is SEE MORE: Liverpool to give 25-goal forward mammoth contract at Anfield Meaningful meeting between the pair or lucky coincidence? The latter seems most likely.The post Photo of Jurgen Klopp and Liverpool target published on social media appeared first on The Empire of The Kop.
Bernie Sanders Says His Social Media Person Warned Clinton About Russian Efforts

Bernie Sanders Says His Social Media Person Warned Clinton About Russian Efforts

Politics
Sen. Bernie Sanders (I-VT) said on Meet The Press that his social media person in San Diego went to the Clinton campaign in September and warned them about weird Russian efforts to use his Facebook pages to say horrible things and undermine democracy. Video: A Bernie Sanders social media person warned Hillary Clinton campaign about […] The post Bernie Sanders Says His Social Media Person Warned Clinton About Russian Efforts appeared first on Politicus USA.
8 Of The 10 Republican Senators With The Highest NRA Contributions Shared Disingenuous Condolences On Social Media

8 Of The 10 Republican Senators With The Highest NRA Contributions Shared Disingenuous Condolences On Social Media

Politics
After the Valentine’s Day shooting at Marjory Stoneman Douglas High School in Florida resulted in the deaths of 17 people, most legislators in Congress went on social media to offer their condolences. Posts by Democrats usually emphasized the need for gun control reform. Posts by Republicans, on the other hand, offered nothing more useful than “thoughts […] The post 8 Of The 10 Republican Senators With The Highest NRA Contributions Shared Disingenuous Condolences On Social Media appeared first on Politicus USA.
How to Maximize Your Social Media Budget in Pay to Play World

How to Maximize Your Social Media Budget in Pay to Play World

Social Media
If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away. Aside from your engagement numbers going down, another area that has been impacted is social media budgets. In Q1 of 2017, social media ad spend increased 60% YOY. Whether it’s due to the decreased organic visibility or the general growth in social media marketing, it’s clear that brands are getting more serious with how they budget for social media. As a result, a lot of marketers and br...
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
9 Smart Social Media Tactics to Dominate 2018

9 Smart Social Media Tactics to Dominate 2018

Social Media
Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.” Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at a guide on how to “dominate” Facebook from 2010 feels like reading hieroglyphics today. Rewind back to as recently as 2017. Consider how much the social landscape has already evolved. Drastic shifts in Facebook algorithm The introduction of Twitter’s 280-character limit The rise of LinkedIn for influencer outreach The explosion of live video via Facebook and Instagram And honestly, that doesn’t even scratch the surface. So, what social media tactics should be cornerstones of your strategy in 2018 to remain relevant? We’ve broke...