Saturday, February 24News That Matters

Tag: Marketing

Open thread for night owls. Ghosh and Scott: Russia's election interference is Digital Marketing 101

Open thread for night owls. Ghosh and Scott: Russia's election interference is Digital Marketing 101

Politics
Dipayan Ghosh and Ben Scott at The Atlantic write—Russia's Election Interference Is Digital Marketing 101: [...] Consider two things. First: While the Russians created fake accounts to pose as Americans on social media and buy ads, the technologies they deployed are all commonplace in the digital-marketing industry—this was no 007-style spycraft. Second: These days, Americans live in divisive, partisan information environments, chock-full of incendiary rhetoric. They have very low standards about the sources they accept as accurate, and yet aren’t great at parsing fact from fiction on the Internet. Even “digital natives”— young people most at home in an online information environment—have proven inept at judging credibility. In other words, when the Russians set out to poison American po
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn&rsqu...
Mind Mapping for Marketing, useful or not?

Mind Mapping for Marketing, useful or not?

Social Media
If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. But first let’s look at how MindManager works.   How does MindManager work? The best way of explaining MindManager is through defining a process. We have a monthly subscription training program called RazorBlazers.  In this example, we show how we built a mind-map when we were working out details of our program. A similar approach can be used for any type of
4 Office 365 Marketing Features You May Have Missed

4 Office 365 Marketing Features You May Have Missed

Business
[Interesting] When you sit down at your desk with your morning coffee, you likely use a computer running Microsoft Office. Microsoft reports 1.2 billion Office users, with 120 million business subscribers now using the cloud-based Microsoft Office 365. You may be an expert at using popular applications such as Word, Excel, or PowerPoint every day. But did you know […] The post 4 Office 365 Marketing Features You May Have Missed appeared first on DIYMarketers.
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
30+ Most Important Things to Know about Video Marketing in 2018

30+ Most Important Things to Know about Video Marketing in 2018

Business
[Interesting] The popularity of demand for video content keeps rising every day. In 2017, more than 87% online marketers said they use video in their campaigns in one way or another. Considering how everyone is watching video content, it’s almost guaranteed that video marketing will remain relevant for the foreseeable future. Based on what happened last […] The post 30+ Most Important Things to Know about Video Marketing in 2018 appeared first on DIYMarketers.
16 Free Tools for Digital Marketing

16 Free Tools for Digital Marketing

Business
Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From finding photos, to editing photos, to making your branding consistent, there’s a little bit of everything. Read on for 16 Free Tools to Improve your Marketing! Image Editors Canva Canva is a free graphic design tool, loaded with free and paid stock images, fonts, templates, and illustrations. Their templates include layouts perfectly sized for Facebook posts, social media squares, cover photos, email headers, and much more! This tool can be used for both digital and print designs. It’s easy to learn and helps you create graphics perfect for your business! DesignBol