Tag Archives: Marketing

Open thread for night owls. Ghosh and Scott: Russia's election interference is Digital Marketing 101

Dipayan Ghosh and Ben Scott at The Atlantic write—Russia’s Election Interference Is Digital Marketing 101: […] Consider two things. First: While the Russians created fake accounts to pose as Americans on social media and buy ads, the technologies they deployed … Continue reading

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7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the … Continue reading

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Mind Mapping for Marketing, useful or not?

If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind … Continue reading

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4 Office 365 Marketing Features You May Have Missed

[Interesting] When you sit down at your desk with your morning coffee, you likely use a computer running Microsoft Office. Microsoft reports 1.2 billion Office users, with 120 million business subscribers now using the cloud-based Microsoft Office 365. You may be an expert … Continue reading

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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

Do you know how effective your content marketing is? What metrics should you use, and where do you get them?

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How to Build Your Social Marketing Personas

833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your … Continue reading

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Does Email Marketing Still Work?

If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […] The post Does Email Marketing Still Work? appeared first on ThriveHive.

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30+ Most Important Things to Know about Video Marketing in 2018

[Interesting] The popularity of demand for video content keeps rising every day. In 2017, more than 87% online marketers said they use video in their campaigns in one way or another. Considering how everyone is watching video content, it’s almost … Continue reading

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How to Use Instagram as a Marketing Tool

As you try to expand the reach and appeal of your business, what is one of the most powerful marketing tools you have at your disposal? […] The post How to Use Instagram as a Marketing Tool appeared first on … Continue reading

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16 Free Tools for Digital Marketing

Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From … Continue reading

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9 Instagram Marketing Tools You Could Use Every Day

Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image. In 2017 the channel reported 800 million users. This is a … Continue reading

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Tools and Technical Tips for Optimizing your Content Marketing Results

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. … Continue reading

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many … Continue reading

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Adikteev raises $12 million for its mobile marketing platform

 French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising … Continue reading

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Why you need Outbound for Inbound Marketing!

When I look back at when I started this blog I see a lot of mistakes I made. …a lot of mistakes!!!!! But… …one thing I did right is that I focused as much on outbound marketing as inbound. In … Continue reading

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How to earn trust with your content marketing

How reliable do your prospective clients think you are? If you use social networks for business, can they rely on you to show up regularly with your ideas? If you publish a newsletter, can they rely on you to get each … Continue reading

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would … Continue reading

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How Your Small Business Can Benefit From Social Influencer Marketing

While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing … Continue reading

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How Brands Use Hashtag Marketing to Increase Brand Awareness

Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean … Continue reading

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The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead … Continue reading

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