Saturday, November 17News That Matters

Tag: Marketers

Facebook’s Algorithm Change: What Social Marketers Should Do About It

Facebook’s Algorithm Change: What Social Marketers Should Do About It

Social Media
25601340By now, you have heard that Facebook’s algorithm is changing. Post by zuck. This news could be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet, and it is going to be harder to reach the audience you have probably spent years building. However, these changes just mean that it is time to focus and find more innovative ways to reach your target market in a genuine and positive way, and it can still be done with limited resources. Here are three cost effective ways to keep your business relevant on Facebook. 1. Create a Facebook Live Strategy Facebook Live videos are an effective and economical way to garner instant and constant interactions and comments. If you haven’t been using Facebook Live, now is
5 Action Items for Social Marketers in 2018

5 Action Items for Social Marketers in 2018

Social Media
640300Social marketers typically serve as a hub within a company, fielding one-off requests and meeting external needs while attempting to maintain their own campaigns and content calendars with social-specific goals. No big deal, right? Creative Campaign Booster KitDownload Just kidding. Here are five ways you can take action in 2018 and beyond to gift yourself a little more success and sanity. I’ve taken into account the latest social network developments and organizational thought leadership. I hope this helps. 1. Shift Your Facebook Strategy Pronto In Q4 2017, Facebook made algorithm changes to surface less viral video content in an effort to reduce “time spent on Facebook by roughly 50 million hours every day.”  Citing the recent division and anxiety in our world, Ma