Thursday, October 18News That Matters

Tag: Jewelry

Shop the Affordable and Chic Jewelry Brand Blake Lively, Jessica Alba and More Stars Can't Stop Wearing

Shop the Affordable and Chic Jewelry Brand Blake Lively, Jessica Alba and More Stars Can't Stop Wearing

Entertainment
Known for her beautiful gemstones and timeless styles, designer Kendra Scott has won the fashion world over one gorgeous piece of jewelry at a time. Most recently, Blake Lively was spotted stepping out to celebrate Valentine’s Day in a stunning pair of abalone shell earrings from Kendra Scott’s newest Spring 2018 collection. Inspired by mid-century modern architecture, the Spring 2018 collection plays with different uses of negative space and unexpected colors and textures. The $130 statement earrings that Blake Lively wore are just one of the many affordable and chic styles from the designer’s line that celebrities have fallen madly in love with. Buy It! Diane Drop Earrings, $130; kendrascott.com Aside from seriously cool statement earrings like Blake Lively’s, Kendra Scott also offers a
How to Have an Effective Product Launch [Jewelry]

How to Have an Effective Product Launch [Jewelry]

Business
You’ve searched the show floor. You’ve purchased the perfect product. You’ve put together a merchandising plan. You’re excited about it! Now what? Investing in new product is exciting! But only if it sells. With proper planning, you can ensure it sells. When you purchase new product, there is a lot of planning that must take place prior to receiving it in your store. When it arrives, don’t just put it in your case and hope it sells…have a plan! Launch it to your staff first Schedule a training time – a breakfast training or after store hours training works really well. This sets it up as special and captures the team’s attention to focus on the details of your new collection. Your goal is to create excitement and entice the staff to sell it! If possible, ask the vendor to be there
Merchandising for the Female Self-Purchaser [Jewelry]

Merchandising for the Female Self-Purchaser [Jewelry]

Business
I would like to start this article with a quote from “Why She Buys” by Bridget Brennan – “Female culture should be studied with the same focus that entering a foreign market requires. Mastering female culture is the key to success for companies that depend on women consumers”. In order to be successful with the female self-purchaser, you need to understand how and why they shop and the product they want. They are females first, and shoppers second. One of the problems with retail jewelry today is it is event and gift driven, it is centered around romance, and it is targeted to men. The consumer has been trained to think of jewelry as a special occasion purchase, and not an everyday purchase, or self-purchase. The result is that women can hesitate to spend money on jewelry, e