Sunday, July 22News That Matters

Tag: Insights

11 Insights on Personal Care Brands’ Social Media Strategy

11 Insights on Personal Care Brands’ Social Media Strategy

Social Media
Every industry has different priorities on social media. For personal care brands, community building is crucial. The interactive nature of social media serves this need better than conventional media. However, personal care brands need a solid social media strategy to achieve this goal. In this article, we evaluate how successful top personal care brands in North America were in this regard. The brands analyzed here include Always, Angel Soft, Charmin, Cottonelle, Dial, Dollar Shave Club, Gillette, Harry’s, Huggies, Kleenex, Kotex, Method, Softsoap and The Honest Company. Time period: 1st January – 31st May 2017 Facebook Even with the newer networks like Snapchat and Instagram gaining popularity, Facebook is still crucial for brands. Find out how well these personal care brands engaged th
Get the customer insights you need: Introducing Surveys

Get the customer insights you need: Introducing Surveys

Business
VerticalResponse is dedicated to developing tools that enable our users to create and send higher-performing email campaigns. From our updated email editor to the more recent Test Kit release, it’s our mission to help business owners reach their email campaign goals, and ultimately their larger business goals. With that in mind, we’re excited to announce the latest addition to our product lineup: Surveys. Now you can use VerticalResponse to engage your customers and get the feedback you need to improve your company. Why use Surveys? To achieve long-term success, a business must consistently meet its customers’ needs. But before you can meet those needs, you have to identify them. What better way to learn what your customers care about and what they’d like to see from your company than by a
2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Social Media
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch10TechCrunch, 2017a; TechCrunch, 2017b. Due to its popularity, many businesses are now posting stories regularly, too. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, youR...