Thursday, May 24News That Matters

Tag: Engagement

How to Get Engagement If You Are an Insurance Brand

How to Get Engagement If You Are an Insurance Brand

Social Media
Social media is a great avenue for brands to create awareness about what they do. For brands with tangible products, in industries like Auto, QSR, Food and Bev etc, it is easier to project what you want your consumers to remember. For instance, think of how central the Coca-Cola bottle is to all their campaigns. They can build on to this easily identifiable object the ‘feeling’ they want you to associate with the brand and the product. Insurance companies, on the other hand, have their job cut out for them. There is no ‘real’ product. Visually communicating their services and the ideals they stand for is challenging. However, social media offers insurance companies a chance to construct themselves as human. This can have a definite bearing on brand awareness and customer sentiment. In this
12 Easy Christmas Images For More Engagement In The Holidays [Free Templates]

12 Easy Christmas Images For More Engagement In The Holidays [Free Templates]

Social Media
The Holidays are coming and it’s time to create easy Christmas Images for your social media marketing on Facebook and Instagram.    In this post I share 12 Days of Christmas Images – 12 easy Christmas images you can create that are specially designed for engaging... // Read More The post 12 Easy Christmas Images For More Engagement In The Holidays [Free Templates] appeared first on Socially Sorted.
Your Twitter Followers May Be Damaging your Engagement and Reach

Your Twitter Followers May Be Damaging your Engagement and Reach

Social Media
When was the last time you analyzed your Twitter followers? How many of them are fake? How many of them haven’t tweeted in the last year or have zero followers? How many of them don’t have a profile image, bio, or description? Any of the above is a red flag that the account may be fake. Twitter also has a bot problem, meaning that a percentage of your followers may be accounts operated by software and programmed to follow other accounts based on certain hashtags or keywords. But these are useless “followers” for you. Even if they don’t spam, they have no value to your brand. They don’t engage with your content, they don’t click on your links, and they certainly won’t be buying your product or service. Fake followers, as well as dormant followers (those who never tweet), can damage yo
How do Banks Cash in on Engagement on Social Media?

How do Banks Cash in on Engagement on Social Media?

Social Media
As consumers spend more and more time on social media, it becomes essential for brands across industries to maintain an active presence here. However, brands are finding it difficult to get through to their audience. This is because social media networks strive to provide an enriching experience for their users. The bar for engaging social media content is set quite high. In this article, we’ll take a close look at the banking industry. First, we’ll analyze how 23 top banks in North America perform on social media. From this, we will mine insights and best practices that you can apply to your social media marketing. The banks included in this analysis are: Bank of America, Bank of the West, BB&T, BBVA Compass, BMO Harris, Capital One, Chase, Citi, Citizens Bank, Comerica, Fifth Third B
Facebook Killed Engagement Bait: What Next?

Facebook Killed Engagement Bait: What Next?

Social Media
Facebook made it clear that enriching user-experience is a top priority by issuing a crackdown on ‘engagement bait’. This means that the algorithm will penalize posts that try to artificially boost engagement or reach. Posts from pages that consistently use such kind of content will take a harder hit in News Feed rankings. This is great news for Facebook users, especially those who find such posts annoying or spammy. Instead, they will get to see content that is most relevant to their interests. For brands, this is a clear call to tidy up their act and create better content that gives a clear value-add to their users. In this article, we’ll take a quick look at some typical examples of engagement bait that brands have to steer clear from. Then, we will discuss some strategies that can yiel
Facebook Advertising and Engagement for Small Businesses

Facebook Advertising and Engagement for Small Businesses

Business
Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I think that this whole political storm that kind of crept up made them take it a little more serious and bring it front-and-center. In my view, the bottom line is that it’s going to sell more advertising, it’s going to make you more reliant on advertising. It’s not going to be an awful thing for Facebook; in fact, I tell people — half kidd