Saturday, February 24News That Matters

Tag: Email

Best Email Subject Line

Best Email Subject Line

Business
When your email lands in your customer’s inbox you have about two seconds to capture their attention and motivate them to take action. If you don’t, the reader will simply scroll on by and you will miss the chance to share your message and motivate a reader to action. So how do you write the very best email subject line? Keep your subject line short and sweet One of the casualties of the digital age is the attention span of your reader. They just won’t hang around for the punch line of a long headline. Compounding the problem is the fact that most email clients, search engines, and social media sites will truncate long titles. How short? While different devices may display between 6 – 10 words, we see the best interaction when the subject line is between 4 and 7 words or
Don’t send yet! Putting Test Kit to work in your email campaigns

Don’t send yet! Putting Test Kit to work in your email campaigns

Business
You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you forgot to fix that broken link before the email went out. And now it’s too late to cancel the campaign. In a panic, you throw together a correction and push it out. But the damage is done. It feels like all your hard work was for nothing, and you’re embarrassed to have your readers — subscribers you’ve spent years cultivating — click on that broken link. We’ve all been there, of course. Anyone who sends out emails, posts...
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Business
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings, I hope you’ll understand why after reading this column. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them. Meanwhile, small business owners consistently rate email marketing a
[New Feature] Animated GIFs for email, social, website & e-commerce

[New Feature] Animated GIFs for email, social, website & e-commerce

Business
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now use this image type in emails, social media posts, and your SnapRetail-powered website. Why GIFs? GIFs catch the eye, and they keep a viewer’s attention longer than a still image. How to use GIFs:GIFs can be uploaded in the Images section and uploaded to any email, social media post, or website page. The maximum image size is 25 MB. Email Use a GIF in an image widget, video widget, and product widget. GIFs can be transformed just like any other image. You can zoom in/out, rotate, add or remove padding, and add a background color. Save frequently used G...
Romance your readers with email valentines

Romance your readers with email valentines

Business
February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average of $136.57 on loved ones for Valentine’s Day, bringing U.S. spending to $18.2 billion.  You don’t need to be in the jewelry, flowers or chocolate business to promote your products or services on Valentine’s Day. Every holiday is an opportunity to show ’em what you got. A Valentine’s Day-themed email marketing campaign can make a lasting impression with customers. With prospects, it could lead to love at first sight. Let your subscribers know you care. Here are 10 emails and subject lines that we’re loving: Claire’s Subject line: You’ll <3 t...
10 Email Best Practice Tips for Independent Retail Stores

10 Email Best Practice Tips for Independent Retail Stores

Business
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops have to offer a unique experience and superior service. Given that objective, it’s important to think of email outreach as driving the shop’s public image. In addition, federal legislation makes it illegal to mislead your recipients, so it’s important to craft every email with care and not risk receiving a fine. Adhering to some basic rules will also help ensure your email is seen and stays out of the spam folder. Identify Yourself To comply with the CAN-SPAM act, you have to m...
Why I’m using ConvertKit for Email Marketing

Why I’m using ConvertKit for Email Marketing

Social Media
Are you wondering if you’re using the right email marketing or marketing automation tool? If you are, you’re not alone… “What’s the best email service provider?” I hear this question all the time. Many people feel that there should be something better or more reasonably priced available than what they’re already using. I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. It’s called ConvertKit and here I’m going to share a review of this pretty useful tool.   What is ConvertKit ConvertKit is an email marketing tool built for bloggers, YouTubers, podcasters, and other businesses that are producing content and building audiences online. Their tagline reads “Email marketing for professional bloggers,” but it can
Making content marketing, email and social media work in harmony for your small business

Making content marketing, email and social media work in harmony for your small business

Business
As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself struggling with the complexities and nuances of online marketing, you’re not alone. It’s not uncommon to feel uncomfortable taking on the role of chief marketer. While you may be familiar with the various ways to reach customers online, you might be unsure of how those practices work together, or exactly how to integrate efforts to achieve the best results. Your small business can build a strong online marketing plan by combining content marketing, email and social media. When used in harmony, these three elements will bring attention to your business, keep your target audience interested in your brand and help you spread the word about your products or services. To ge