Monday, July 23News That Matters

Tag: Care

Intergenerational care: Where kids help the elderly live longer

Intergenerational care: Where kids help the elderly live longer

Breaking News
On the surface, Nightingale House in London looks like any other residential home for the elderly. With almost 200 residents, it’s one of the the largest care homes in the country. It’s Tuesday morning, and more than 20 residents are seated around a room flooded with natural light, holding weights and performing moderate physical therapy exercises with an instructor. The mood is calm, and people are engaged, yet there is excitement in the air. Every few minutes, residents glance toward the door in anticipation. Their guests of honor are late. “You can’t help but feel the infection,” said 90-year-old Fay Garcia, who was waiting patiently. It’s like someone comes in and turns the light on, she said. The infection — and light — comes in the form...
11 Insights on Personal Care Brands’ Social Media Strategy

11 Insights on Personal Care Brands’ Social Media Strategy

Social Media
Every industry has different priorities on social media. For personal care brands, community building is crucial. The interactive nature of social media serves this need better than conventional media. However, personal care brands need a solid social media strategy to achieve this goal. In this article, we evaluate how successful top personal care brands in North America were in this regard. The brands analyzed here include Always, Angel Soft, Charmin, Cottonelle, Dial, Dollar Shave Club, Gillette, Harry’s, Huggies, Kleenex, Kotex, Method, Softsoap and The Honest Company. Time period: 1st January – 31st May 2017 Facebook Even with the newer networks like Snapchat and Instagram gaining popularity, Facebook is still crucial for brands. Find out how well these personal care brands engaged th
At Border Patrol Checkpoints, an Impossible Choice Between Health Care and Deportation

At Border Patrol Checkpoints, an Impossible Choice Between Health Care and Deportation

Breaking News
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Why You Should Care Who Your Instagram Audience Is

Why You Should Care Who Your Instagram Audience Is

Social Media
25601440As marketers, we get excited about creative projects that let us play around and have fun in the space—but there are times where this creativity misses the mark because we don’t have all the facts. We don’t understand our audience well enough. 2018 Social Media Marketing Planning GuideDownload Until you have the data that helps you identify who your audience is and what they care about, your Instagram efforts will not be as effective as they could be.  Your intuition about what resonates with your audience is a strength, but making decisions based on data will help you challenge assumptions and mark progress towards your larger goals. If this hasn’t already convinced you to go after the data, here are three other reasons why you should care who your Instagram audience
Which Brand Wins in the Indian Personal Care Industry?

Which Brand Wins in the Indian Personal Care Industry?

Social Media
What does it take to generate huge amounts of engagement on social media in the personal care industry? Join me as I take a look and dissect the social strategy of one highly performing brand in the industry. The Indian social profiles of the following 19 personal care brands were analyzed: Avon, Benefit Cosmetics, Clinique, Dove, Durex, Forest Essentials, Gillette, Johnson’s Baby, L’Oreal, Neutrogena, Nivea, Olay, Oriflame, Pantene, Ponds, Revlon, Sephora, The Body Shop, Wella. Does My Audience Look Big in This? Let’s begin with the basics. Often dismissed as a vanity metric and the proverbial “mine is bigger than yours” argument, I do believe that audience size has a place in social analytics. The free lunch for brands is mostly over and now social is an essential paid media