ST. LOUIS – The City of St. Louis Police Department will now have officers hand out candy from their patrol cars to the city's youth. Police Chief John Hayden announced the news on Twitter and said it's a good way to build positive relationships between police and young people in the community. The effort got underway on Monday. Chief Hayden wrote in part in the tweet, "it's the little things that often do the most good." Starting tomorrow @SLMPD Officers will begin to distribute candy from their patrol cars to build relationships with youth in our community. It's the little things that often do the most good. — John Hayden (@ChiefJohnHayden) February 18, 2018 There was mixed reaction on social media about the new effort. The St. Louis Ethical Society of Police responded to
Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […] The post How to Build Customer Trust appeared first on ThriveHive.
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
In no particular order: People buy what they want. Not what they need. You need to understand this and adjust your marketing accordingly. The word ‘Webinar’ carries a huge amount of negative baggage. It’s purely toxic. If you want to use video marketing, call it something less sleazy. People buy for their reasons. Not yours. You don’t have any clients, customers or subscribers. Instead, you borrow them. You need to earn and then re-earn their custom, attention and trust. When you want to generate high quality cash flow fast… find new products for your customers. It’s way quicker and far more profitable, than finding new customers for your products. Your brand is either working for you or against you. Tip: If you haven’t intentionally created a br...
If Miami-Dade doesn’t start running transit more hours, more reliably and with growing rather than disappearing loads, talk of six new corridors should remain just that – talk. Commissioners last week uncorked a new revenue stream, a transit tax district. State legislators also want to take taxes stolen from new transit and put the money back where it belongs. Commissioners too talk about a second transit sales tax to double receipts. Those three could be major pieces of a puzzle to fund new transit. So could an as-yet-unknown public-private deal that would see the public later pay off up-front private investment. Other ideas float around to add new transit. But why add any at all when riders are scrambling to get off what we have now? Not only are they exiting, but the departure rate is e
By now everyone knows that video content drives most engagement on social media. On Facebook for example, it gets more likes, more shares, and more clicks than any other content format. It’s a powerful medium that amplifies your content and increases the reach of your message. And marketers are taking notice – 60% of marketers used videos in their social media strategy in 2016. And they’re seeing very good ROI. But… …what’s with the remaining 40 percent? They are putting off creating videos because videos eat up a lot of time and are typically expensive to produce. Up until recently, you also needed to have someone in your team who knows their way around technology for creating and editing videos. Luckily, there is now a plethora of video tools that make the process painless an
256012802018 Social Marketing Budget GuideDownload Our webinar The 30-Day Social Marketing Transformation Plan asked social marketers to rethink their strategies, start at the very beginning (solid goal-setting and wise success metrics-choosing), and take the transformation process step-by-step, instead of trying to do it all at once. We want to make building a better brand on social manageable and achievable for every social marketer. We even debuted the revised version of our social metrics map. Here are the key takeaways you can use to build a better social media program for your brand. 1. Goals Go First Maybe you’re thinking “duh,” but it’s important to take the time to set strong-yet-reasonable goals for your social program, based on past performance and overal
[Interesting] The post How to Build Thought Leadership to Books Your Business appeared first on DIYMarketers.
[Interesting] The post How To Build a Brand Using Snapchat and Instagram appeared first on DIYMarketers.
Email marketing is highly effective with the right email list. Learn how to build a profitable email marketing list for your business with this special report from BusinessKnowHow.com The post How To Build An Email Marketing List appeared first on Small Business Blog | Business Know-How®.