Wednesday, October 17News That Matters

Tag: Banks

How do Banks Cash in on Engagement on Social Media?

How do Banks Cash in on Engagement on Social Media?

Social Media
As consumers spend more and more time on social media, it becomes essential for brands across industries to maintain an active presence here. However, brands are finding it difficult to get through to their audience. This is because social media networks strive to provide an enriching experience for their users. The bar for engaging social media content is set quite high. In this article, we’ll take a close look at the banking industry. First, we’ll analyze how 23 top banks in North America perform on social media. From this, we will mine insights and best practices that you can apply to your social media marketing. The banks included in this analysis are: Bank of America, Bank of the West, BB&T, BBVA Compass, BMO Harris, Capital One, Chase, Citi, Citizens Bank, Comerica, Fifth Third B