Saturday, November 17News That Matters

Tag: Algorithm

14 Ways to Outsmart the Instagram Algorithm

14 Ways to Outsmart the Instagram Algorithm

Social Media
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. Instagram’s own press release talked about favoring the moments you care about most, much like how Facebook’s algorithm operates. So how does your brand stay present in users’ feeds without having to rely on ads? Luckily, there are some work arounds to get your Instagram posts visible. Here are 14 ways you can make the Instagram algorithm work in your favor: 1. Invest in a Photographer or Videographer Quality reigns supreme on Instagram. When most of the app’s real estate is taken up by visual m...
Facebook’s Algorithm Change: What Social Marketers Should Do About It

Facebook’s Algorithm Change: What Social Marketers Should Do About It

Social Media
25601340By now, you have heard that Facebook’s algorithm is changing. Post by zuck. This news could be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet, and it is going to be harder to reach the audience you have probably spent years building. However, these changes just mean that it is time to focus and find more innovative ways to reach your target market in a genuine and positive way, and it can still be done with limited resources. Here are three cost effective ways to keep your business relevant on Facebook. 1. Create a Facebook Live Strategy Facebook Live videos are an effective and economical way to garner instant and constant interactions and comments. If you haven’t been using Facebook Live, now is
The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Social Media
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt N