Smart Ways to Promote Your YouTube Channel

How to promote your YouTube channel

1. Optimize your YouTube content so that it ranks in search engines

Search engine optimization (SEO) is important for your YouTube profile, channel, and individual videos. This is what will make your content discoverable in search rankings.

YouTube’s algorithm takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile.

Not sure what keywords you want to rank for? Buy youtube comments Reverse engineer the search process. If someone wanted what your YouTube videos offers—what words or phrases would they use in a Google search to find them?

Hootsuite wanted to rank for “how to use Hootsuite” (of course) and in the spring of 2017 created a video and optimized it for that phrase. As soon as it was published it started to climb the Google rankings, leapfrogging third-party videos that had years to build up views and backlinks.

Here’s how we did it:

  • We included the keyword in the title, meta description, and image file
  • The video description includes other keywords related to using the Hootsuite dashboard
  • We linked to the video on our blog and social channels
  • We always encourage people to subscribe to our channel and those subscribers were notified when the video was uploading—which meant instant views
  • We created keyword-rich playlists, which gave YouTube deeper information about our video’s topic and, as the platform says, “More text-based content equals more views”



2. Create great video titles

Buy real youtube comments, This is likely the first thing someone will see wherever they find your video. The title must be informative and attention-grabbing. Here are some best practices you should consider when toying around with options:

  • Keep it simple. You may be inclined to include every piece of info on your video, but great titles are short and to the point. Google truncates page titles at 66 characters, so anything beyond that is cut off in search results.
  • Do keyword research. Use a tool like Google Adwords Keyword Plannerto nail down one or two relevant keyword phrases to include in your title. This will help your video rank higher in search results.
  • Tell the would-be viewer why they should watch. Like a headline on a blog post, your title is a promise to the viewer. You’re telling them how they will benefit by taking the time to view your content.

Here is an example of both a good and not so good video title:

  • Not so good: Super Cool Tutorial for Makeup To Get You Ready For The New Tim Burton Movie
  • Good: Tim Burton Look: Makeup Tutorial Video


3. Create clear and compelling YouTube thumbnails

These tiny images are a preview of the video—appearing as the default image wherever it is embedded.

Make sure the thumbnail is as large and clear (high quality) as possible. It must also accurately represent the video’s content and should be easily tied back to your brand.

Of course the most important thing is that the image is attention-grabbing and compelling. Some of the most effective thumbnails include:

  • Close-ups of faces
  • Text overlays
  • Brightly colored backgrounds
  • Tasteful branding (a small logo or watermark in the corner of the image)
  • Contrast and outlines (around people or objects)


4. Fill out as much information on your YouTube profile as possible

Here are a few tips for creating a compelling profile that will help draw in viewers and subscribers.

Keep it consistent

While you can only do so much to customize the look of your YouTube profile page, ensure that your brand elements—colors, backgrounds, logo, icons, and layouts—are as consistent as possible across your social channels and website.

Optimize your YouTube channel description

Again, both your YouTube channel and individual video titles should be descriptive and optimized for search. Conduct keyword research to help your page improve its chances of ranking.

This is also the section where you can sell yourself. What problem does your channel solve for your audience? What need do you meet? Whether you’re teaching, entertaining, or showing them something they’ve never seen, spell it out for potential viewers.

Also use this space to establish your schedule. When and how often will you publish new videos? Let your viewers know so they can come back for more—and stick to your own schedule.

Article Source:

This entry was posted in Social Media and tagged , , , . Bookmark the permalink.