Thursday, October 18News That Matters

Social Media

Guide to win more interactions and followers on Instagram

Social Media
There are figures about Instagram that speak for themselves, because it is an application that is among the 5 most used at the moment and, most interestingly, there are more than 200 million users who visit at least one company profile per day. Our students and clients are aware of this reality, and that is why every day we receive queries regarding this social network. Among them, the most frequent are related to getting interactions or more followers on Instagram buy custom instagram comments. Therefore, in this article we want to propose you to put into practice natural actions that really work (without tricks or risks of losing your account). Do we see them? Quick tips to encourage IG interactions If you have ever asked yourself questions such as "why users do not interact with...
Smart Ways to Promote Your YouTube Channel

Smart Ways to Promote Your YouTube Channel

Social Media
How to promote your YouTube channel 1. Optimize your YouTube content so that it ranks in search engines Search engine optimization (SEO) is important for your YouTube profile, channel, and individual videos. This is what will make your content discoverable in search rankings. YouTube’s algorithm takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile. Not sure what keywords you want to rank for? Buy youtube comments Reverse engineer the search process. If someone wanted what your YouTube videos offers—what words or phrases would they use in a Google search to find them
61 Social Media Statistics to Bookmark for 2018

61 Social Media Statistics to Bookmark for 2018

Social Media
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. While these social media statistics might not be shocking, it does show how the landscape of the industry drastically changes in a just a few years. To help you out with your current social media marketing efforts, we’re goi...
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line. We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn&rsqu...
Handle Copycats

Handle Copycats

Social Media
  Peg Fitzpatrick:                    Let’s talk about copycats, because you teach people how to do things, I teach people, and sometimes, people mistakenly, instead of coming up with their own thing, they cut and paste Marie’s thing, add to their WordPress site. So, how do you deal with that kind of copycat stuff and your …… The post Handle Copycats appeared first on Peg Fitzpatrick - social media educator and influencer.
Mind Mapping for Marketing, useful or not?

Mind Mapping for Marketing, useful or not?

Social Media
If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. But first let’s look at how MindManager works.   How does MindManager work? The best way of explaining MindManager is through defining a process. We have a monthly subscription training program called RazorBlazers.  In this example, we show how we built a mind-map when we were working out details of our program. A similar approach can be used for any type of
How to Maximize Your Social Media Budget in Pay to Play World

How to Maximize Your Social Media Budget in Pay to Play World

Social Media
If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away. Aside from your engagement numbers going down, another area that has been impacted is social media budgets. In Q1 of 2017, social media ad spend increased 60% YOY. Whether it’s due to the decreased organic visibility or the general growth in social media marketing, it’s clear that brands are getting more serious with how they budget for social media. As a result, a lot of marketers and br...
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
11 Ways to Get Followers on Instagram Authentically

11 Ways to Get Followers on Instagram Authentically

Social Media
Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your landing pages? If you’re hesitating to answer, it might be time to learn how to get followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. But sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but we’ll be the first to tell you organically building an audience will drive much better results. Did you know that roughly 48 million Instagram users are fake? This means no matter how many Instagram followers you have, if they’re fake, they’re not going to your landing page,...